Prasad Karwa
Growth
PK
Digital growth marketer & strategist
I help brands become inevitable on the channels that actually print pipeline. Strategy, performance, content and tech — not a bloated agency. A growth partner who ships.
Trusted by brands including
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Leads generated across brands
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Leads for Habuild at ~₹8 CPL
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Referrals — world’s biggest referral engine
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Years shipping growth, not just decks
Who I am
Most shops either plan or buy media. I do both. Through Happyfying Solutions, I run a founder-led studio capped at a handful of active clients — senior thinking, fast implementation, and ownership of outcomes.
I’ve led performance and growth for The Art of Living ecosystem (India, Australia, Sweden), Habuild’s world-scale yoga community, Pijam Foundation, Yuvrit Ayurveda, Maadhurya, FirstGrad, Sports Reconnect, news platforms, education, energy, real estate, D2C and 20+ creators. BE in Information Technology. Wharton + Illinois certifications. Art of Living & yoga teacher who’s impacted 1,00,000+ lives — because distribution without soul is just noise.
Growth consultants who execute
Performance · Strategy · Content · Tech
Selected work
Scale, efficiency and execution across brands, creators and growth campaigns.
01 / India · Australia · Sweden
Deep involvement across performance, strategy, content distribution and growth systems. Campaigns and social for India. Performance marketing lead for Australia and Sweden. Tech consultant across marketing campaigns.
Performance · social · YouTube · Gurudev network pages
02 / Wellness
Marketing strategist for the world’s biggest referral program with Saurabh Bothra, Founder Habuild. Ads, campaigns and systems that helped scale a paid yoga community the size of a city.
03 / App growth · Pijam Foundation
Performance marketing for their app. Scaled acquisition in a tight window — paid installs that actually landed in the store, not vanity traffic.
04 / Creators
Growth support for personal brands, content distribution and audience-building. Combined creator network with 3M+ followers and 50M+ monthly impressions.
8.8L+ Instagram · 1.2L+ YouTube
5L+ Instagram · 2.9L+ YouTube
Also managed 10+ influencers in the 10K–300K follower range.
Brand footprint
Built with AI
Landing pages, utilities and games — live builds with screenshots from the actual sites.
Smart links that open the YouTube app, with a browser fallback.
Alibaug Harbour Run — sail, run, celebrate. Full event landing + registration.
A conversion page for digital products — built to sell, not just look pretty.
A tiny game build — because shipping playful things keeps the craft sharp.
Free ATS-friendly resumes. No ads. Preview, save, and download PDF.
A dedicated page for satsang — built to share, not to clutter.
What I do
Meta, Google, YouTube and lead generation. Offers that convert, media that doesn’t leak.
Read the offer →Offers, funnels, campaigns and scaling plans. Senior-led thinking with a stopwatch on it.
Read the offer →Strategy, creation, execution. Influencer systems that feel like culture, not coupons.
Read the offer →Flows, follow-ups, nurturing and retention. The unsexy layer that actually closes.
Landing pages, software and automations. 50+ sites. 15+ AI tools for clients and myself.
Read the offer →Ad creatives, reels, long-form, branding and campaign assets — 1000+ designs & videos shipped.
Who it’s for
Community-scale growth that still respects the practice — Habuild, Ayurveda, yoga programmes.
Read more →Programmes, courses and movements. Art of Living ecosystem across India, Australia and Sweden.
Read more →A remote-native growth partner — not a traditional agency floor. Based in Pune.
Read more →How it works
We find the bottleneck. Offers, funnel, creative, media, tech — no sacred cows.
A sharp growth map: channels, creative angles, unit economics, timelines.
Ads, content, pages, automations. I don’t throw a deck over the wall.
CPL, ROAS, retention. Cut what doesn’t print. Double what does.
Systems that survive volume. Then we grow with the business.
Why Happyfying
We don’t just plan. We execute, optimize and scale what works.
Integrated capabilities across the funnel, under one roof.
Brands across industries generating more leads at lower CPL.
Senior involvement. Clarity. Ownership of outcomes.
1 founder, 1 tech lead, 1 video lead — specialists added per project. No bloat.
We don’t juggle 100 accounts. Active clientele is capped so the work stays personal.
Beyond the ads
FAQ
No. Ads without offer, funnel, creative and follow-up is expensive noise. I look at the whole growth system.
Founder-led, select clients. We consult, plan, execute, optimise and scale. Specialists plug in for video, tech and design as needed.
Yes — personal brands, content distribution, social execution, and growth systems for 10K to 1M+ audiences.
Pune, India. Work has spanned India, Australia and Sweden — remote is native.
Yes. 50+ websites and a stack of AI-built tools — landing pages, utilities, games. Growth work and product work sit in the same studio.
Sometimes. If the bottleneck is clear, a focused sprint works. If the offer or funnel is broken, we fix that first — otherwise ads just make the leak faster.
Founders, wellness and education brands, media, D2C, and creators. Recent and ongoing names include Art of Living, Habuild, Pijam Foundation, Yuvrit Ayurveda, Maadhurya, FirstGrad and Sports Reconnect. Deeper pages: wellness & yoga, education & mission orgs, Pune / remote partner.
Founder-led. I don’t vanish behind account managers. Specialists plug in for video, tech and design — you still get senior thinking on the work.
Send a note with the bottleneck and a few numbers if you have them. If it’s a fit, we map the system on a call. If it isn’t, I’ll say so.
Work with me
Drop a note. If it’s a fit, we’ll map the bottleneck on a call. If it isn’t, I’ll tell you that too.