What “performance” means here
If the brief is “we need more leads,” the leak is usually upstream: a weak offer, a slow page, a form that asks too much, or creative that looks expensive and converts like a brochure. I start there, then buy media.
Work has included India, Australia and Sweden for mission-led organisations, and high-volume wellness communities such as Habuild. Same discipline: unit economics first, scale second.
Channels I actually run
- Meta ads — lead forms, conversion API hygiene, creative testing that is not a monthly moodboard.
- Google Search and YouTube — intent capture and video that sells the offer, not the brand film.
- Landing pages and tracking so CPL is a real number. See landing pages & tools.
Who this offer is for
Founders and lean teams who want senior hands on the account — not a junior “campaign manager” rotating every quarter. If you are a wellness or yoga brand, an education org, or a D2C with a clear offer, this is the usual starting point.
Based in Pune, remote by default. Active clientele is capped so the work stays personal.