The brief I know well
The Art of Living ecosystem: campaigns and social for India, performance marketing lead for Australia and Sweden, tech across marketing pages, 5M+ leads in the India span (~₹10 CPL), 4× YouTube growth, Gurudev network pages. That is not a one-off campaign. It is systems inside a living organisation.
Education brands such as Jaro Education sit in the same family of “people deciding to learn.” The work still uses performance, strategy and pages — with language that does not cheapen the mission.
What “full-funnel” means here
Awareness, registration, follow-up, WhatsApp and email, sometimes volunteer or teacher networks. Not a single lead form and a prayer. If you also run wellness programmes, read wellness & yoga.
How we work with orgs
Clear owners. Senior involvement. Remote from Pune is native — AU and SE were not “a local office,” they were the same partner on the numbers.